TR
Timo R.
Mid-Market (51-1000 emp.) · 2026-02-10
Incredibly Flexible Editor with Outstanding Support
What they like: I love the flexibility of the editor. You can basically create whatever you can imagine. And if there aren't the right components for you, you can still build your solutions with custom scripts. Apart from that the support team is outstanding. They are doing everything to resolve a problem quickly. What they dislike: Some components are not fully thoughts through yet: for example within a multistep form, you are not able to add a headline for each step.
CROSupport
DK
Davyd Kucherskyy
ES · 2026-05-11
AMAZING
AMAZING! Great product, even better service. Using Instapage for my clients who I am running ads for. Very easy to use straighforward. Any time questions pop up, a team member is there to help in no time. And I am talking about real people, not AI. Recommend!
SupportEase of use
KG
Kate G.
Small-Business (50 or fewer emp.) · 2025-05-24
A Long-Time User Who Still Loves Instapage
What they like: I’ve been using Instapage since around 2015, and the biggest reason I keep coming back is how easy it makes getting a landing page up and running. From a design side, it’s incredibly intuitive — you can get everything you want on the page and looking polished quickly without needing a developer or extra help. The drag-and-drop editor is smooth and flexible, and over the years they’ve only added more helpful features like integrations, A/B testing, and analytics. But at its core, what makes Instapage stand out is how fast and seamless it is to design and launch landing pages that look great and perform well. What they dislike: I will note that back in 2018, I had one issue with a feature not working, and the support team at the time just couldn’t figure it out — it was a bit of a “shoulder shrug” experience. But that was quite a while ago, and since then, I’ve definitely seen their support improve.
Campaign pagesA/B testing
EH
Erin H.
Self-employed · 2025-04-02
BEST no-code landing page builder
What they like: I love Instapages landing page builder -- it's so easy to use with great templates, which results in sleek, professional looking pages that are mobile-optimised and fast -- perfect for conversions. I also really appreciated the support available in Instapages (THANK YOU!) - any time I have an issue I open the chat widget and a real person is chatting and helping me with screenshots and videos and the like, it's really amazing. They even did that when I was on a free trial and not a guaranteed paying customer yet. Lastly, I love the ability to create custom forms quickly and set up Google Tag Manager to track form submissions. Overall I think Instapage is great for conversion rate optimisation and digital campaigns. What they dislike: Unfortunately as a sole trader it is a little pricey for me - especially as the entry tier only includes 2 subdomains, which limits me to using it with 2 customers only.
TemplatesPricing
AP
Adrian Paul M.
Small-Business (50 or fewer emp.) · 2026-03-03
Intuitive and User-Friendly with Exceptional Support
What they like: I like that Instapage is intuitive and really user-friendly for people who aren't much knowledgeable about building websites. Having an actual customer service team at the backend is a great feature that has helped me in many needed situations. A fine lady named Roberta helped me understand how to put ease in my concerns, and she delivered it well! She took the time to help me with my issue and returned with an actual and helpful solution. This kind of assistance matters to me as she walked me through how to do it so I can replicate it in the future. The initial setup was super easy! What they dislike: I have an issue with HTML element that eats up space in the landing page.
Ease of useSupport
AS
Austin Schmidt
1-10 employees · 2018-07-19
An easy-to-use and efficient landing page builder. Highly recommend.
We use Instapage to build lead generation landing pages for search engine marketing, Facebook ads, and emails. We use it to quickly create pages and test new concepts. It's great not to require development for every landing page template change. What they dislike: Can get a bit expensive. They've recently revamped the pricing packages and they're a bit more pricey. The more advanced packages are among the more expensive in the industry. Responsiveness is good but somewhat limited. It's not that easy to create specific designs for tablets and screens between a laptop and mobile phone. Support for items like sliders would be really useful. Essentially a way to scroll through images/screenshots without using 3rd party tools.
TestingPricing
AP
Adrian P.
51-200 employees · 2025-12-23
Instapage Rocks!
My overall experience with Instapage has been great! In my opinion, it's one of the best platforms for growth marketing, a/b testing, etc. Super easy to work with and the customer support is superb! What they dislike: The steep price increase for global forms. Unfortunately, an changes made to a form will create a duplicate in your assets folder. Basically, it duplicates every form. This is a big headache when it comes to working with teams if you have a client or work for a place that doesn't want to pay for the global forms upgrade.
A/B testingSupportPricing
CA
Charles A.
1-10 employees · 2025-02-20
Great Customer Service and a Product that works and delivers.
Very impressed with how helpful and knowledgeable customer service is and yes, you don't need to deal with AI which guesses the answer and tells you think that aren't currently possible with the program. Also the program works so that's really something. What they dislike: It's good for basics, but when bringing in extra code from elsewhere because of the way it loads it gets a bit more complicated. Then again, if the focus is build something within Instapage as that's what it's designed for, you will get good results and this software won't let you down.
Support
CL
Chris Lesner
11-50 employees · 2019-05-15
Use Instapage For Your Landing Pages!
Instapage makes building landing pages one of the easiest processes ever. I can hardly believe how easy they have made it for agencies. Normally the CMS's we use are already pretty easy to use, but with how easy Instapages has made it for us to make pages on the fly for different advertising campaigns, we can't help but use it! What they dislike: Not robust enough to be your whole website. Somewhat expensive. We'd love it to be cheaper, or have a free option for smaller clients of ours. Could have a whole followup mechanism for people who convert on these pages.
Ease of usePricing
KB
Kuo B.
11-50 employees · 2023-10-20
I'm honing my web marketing skills with this tool, and it's a vital part of our future strategies
Very good, it will continue to be part of our future strategies. A few weeks ago, I encountered issues with my landing pages not being live due to the absence of a CNAME record for my subdomains. Instapage's customer support team informed me that to host my landing page, a CNAME record pointing to Instapage's server, specifically secure.pageserve.co, was necessary. Although the problem wasn't resolved instantly, I was provided with valuable information about the source of the issue. Armed with this knowledge, I was able to contact my domain registrar and resolve the problem effectively. I'm thankful for the guidance provided by Instapage's support team, as it enabled me to take the necessary steps to rectify the situation. What they dislike: While I wouldn't categorize it as a dislike or weakness, I do face some personal challenges. Being relatively new to Instapage, I find it difficult at times to handle tasks such as custom domain settings and managing DNS records. It's possible that this difficulty stems from my limited experience with the platform. Additionally, from a content editing perspective, I encounter challenges with the mobile version. Adjusting image and font sizes isn't always straightforward, and the arrangement of elements on mobile devices can appear disordered on occasion. These issues highlight areas where further user-friendly improvements could be beneficial, particularly for users like me who are still acclimating to Instapage.
SupportSetup
EC
Eric Cozart
1-10 employees · 2015-04-08
The only landing page builder we use.. period!
We use Instapage company wide. It handles all of our landing page needs. We drive social ads to those landing pages in order to increase our brand awareness and drive our audience into the top of our funnel. The amount of time it takes to create a page vs other services is exactly the reason we use it EVERYWHERE! What they dislike: More integrations, I know they are adding more all the time though. Keep putting out awesome templates.. we can't get enough!
Social adsTemplates
MS
Madhusudan S.
51-200 employees · 2023-02-21
Instapage offers excellent customer service.
It is assisting us in mass producing landing pages and speeding up client turnaround times. It has served as the centrepiece of each of our Google ad campaigns and has aided in raising client conversion rates. What they dislike: On the platform itself, the conversion tracking is not very analytical. Also inaccurate, or at least quite perplexing, are the "links on page." Another issue is that it would be fantastic if we could overlay text on top of images in terms of image features.
Google AdsClients
NR
Nicolás R.
Small-Business (50 or fewer emp.) · 2026-05-12
Exceptional Support, Easy to Use
What they like: I love the customer service and support from Instapage, they always solve everything and help us. It makes it easy for me to have all the landing pages I need and to resolve issues so they display properly. I also like its ease of use and how easy it is to design with Instapage. The initial setup was super mega easy. What they dislike: there is nothing that I don't like
SupportEase of use
BB
ben b.
Mid-Market (51-1000 emp.) · 2025-05-27
Easy & Versatile
What they like: I like how easy it is to use. Love the A/B testing, Analytics & Reporting, and the heatmaps. It's easy to integrate with things as well. Setting up pages is easy and can be done pretty darn fast. What they dislike: I've been using instapage for about 6 years. I don't have too many complaints. I don't have any real complaints but it might be nice if they updated the UI
Ease of use
ML
Maxime L.
Self-employed · 2026-02-04
Easiest way to create beautiful and relevant landing pages
Everything is very easy to set up, the chatbot is a game changer when I am stuck. I could integrate every lead magnets I needed, I recommend Instapage. What they dislike: The mobile version is hard to customize (everything is based on desktop version). I need more native integrations like Brevo. I can't fully customize automation emails neither.
IntegrationsMobile editing
KR
Karim Rezk
US · 2025-08-19
Excellent technical support
Karleia from the support team was absolutely amazing with helping us optimize our landing page speed! She totally nailed identifying those chat widget issues and gave me some really helpful clarifications on using Instapage domains. Her guidance was super clear and thorough - she knew exactly what our technical concerns were and addressed them perfectly. The support was crazy fast and professional too!
SupportPage speed
AF
Adrien Foula
CA · 2024-07-02
Landing pages without limits
Dealing with various collaborators, campaigns, clients, and deadlines often results in fragmented design and review processes. Instapage has tackled this issue by creating a landing page platform designed to streamline team workflows. I highly recommend it!
Collaboration
EY
Eight Year User
US · 2025-09-20
Excellent support.
Always a quick response to inquiries, techs provide real help in solving problems instead of just throwing a video or help article at you - and almost always offer helpful tips on new features. I frequently use your support as an example of the high bar for other apps I use that need to improve their service. Please don't stop!
Support
ES
Ethan Smith
US · 2026-03-31
Brilliant support team!
Support is always outstandingly helpful. I never have to wait more than a few minutes to talk to a real person, and the person I get to speak to is always able to help patiently, articulately, and promptly.
Support
MD
Marta Dinares
GB · 2026-04-01
Excellent support service
Excellent support service. They fixed my issue quickly via chat and explained every step in a really clear and helpful way. Made the whole process stress-free. Thank you!
Support
MV
Mike V.
11-50 employees · 2026-01-08
Very pleased with Instapage for several years.
Fantastic. Would highly recommend to anyone responsible for the creation and ongoing maintenance of landing page at scale. What they dislike: There are limitations to new features that you have to wait for sometimes but that is the case with any service.
Scale
MJ
Mathew J.
11-50 employees · 2022-06-04
Easy to use and very effective in lead generation and tracking!
We mostly use this for specific projects or products that we do not want to dedicate an entire webpage to, and that we want to keep specific track of. It makes it really easy to track who is interested in what and what needs more attention. What they dislike: This product is great, but many other software/service providers offer free landing page software. (e.g. MailChimp) This makes it hard to justify the added expense.
Lead generationEase of use
AD
Alexandre D.
1-10 employees · 2022-06-07
User friendly and easy to set up
In the end I would definitely recommend this tool for companies with at least several thousands of $ budget for their marketing campaign, otherwise the subscription will affect the lead cost What they dislike: Limited metrics and expensive unless used for big campaigns.
CampaignsPricing
GV
Graham V.
11-50 employees · 2022-06-07
The best among all options (I've used them all)
Love using instapage. I wish there were more pages included with the subscription tier we're on (this is it's only weak point). The best usability. I love instapage. What they dislike: Costlier than other options. The experimentation screen is new and, I think, could be improved a bit to streamline, but the core experimentation features are very strong.
UsabilityPricing
JM
Josh Manfredi
51-200 employees · 2017-08-04
The last landing page creator you'll ever need.
Instapage is being used for lead generation programs and ebook/resource downloads. What they dislike: Conversion tracking doesn't work for us because we are using a 3rd party form Integration with Bronto ESP would be awesome
Lead generation
★★★★★Fantastic first experience with landing pages
Their customer service is incredible. They are incredibly patient and knowledgeable. They guide you on every detail on how to use their platform.
SupportOnboarding
AL
Aaron L.
Small-Business (50 or fewer emp.) · 2026-03-02
User-Friendly and Fast Landing Page Builder
What they like: I like the builder on Instapage. The drag and drop ability to build is amazing and makes things so easy. I do basic pages on Instapage, so being able to just create boxes, slide how big they are and where they are is great. Grouping as well helps a lot. It's a very quick and easy builder, so speed is the main problem it solves. What they dislike: I would love to be able to edit tablet view as well. As far as I know there isn't an editor for tablet at all.
BuilderMobile editing
ES
Ethan S.
Small-Business (50 or fewer emp.) · 2026-05-06
Outstanding Support, Intuitive Builder, and Reliable Integrations
What they like: The support that Instapage offer is consistently outstanding; their agents are responsive, extremely knowledgeable, and always available to help. The UI of the builder is intuitive enough that training new employees on it takes little time. The integrations system is pretty robust and reliable (I can't remember ever having an issue because of Instapage's integrations). What they dislike: There are a few features that should be added, which haven't been, which can be frustrating considering how expensive our yearly package is. Some of these missing features impact the speed at which we can work, and are behind the industry, which can feel like a step back sometimes; this is particularly felt in a high-speed agency setting. There are occasionally bugs which are obstructive and get in the way.
WorkflowsPricing
VM
Vincent Misiewicz
11-50 employees · 2018-11-16
Instapage - Great Solution for Lead Gen PPC Campaigns
We're using Instapage for all of our clients running Lead Gen PPC campaigns. It is used by only the Paid Media team at this point. It allows us to create several personalized landing pages for different search campaigns without the use of our own or the clients dev resources. The landing pages are fairly easy to create by team members with no dev/design experience and can be customized pretty comprehensively if needed. We also utilize the A/B testing features, which is another aspect our process that clients value. What they dislike: The mobile versions of pages usually require extra work and are prone to breaking, the responsive functionality could be improved Instances of updates being made without getting notified. The most recent 2 step form update broke all of our forms and needed to be re-integrated and mobile pages had to be fixed Only being able to have one user signed in at the same time is silly, it really inhibits our team when we're trying to meet deadlines with several clients
PPCMobile editing
RA
Ryunosuke A.
Small-Business (50 or fewer emp.) · 2024-01-31
No.1 among the current tools
What they like: Despite being no-code, it has a high level of design. With a wealth of block templates, you can create beautiful pages just by selecting them. The fact that PC pages and smartphone pages are separated is also wonderful. It's also great that A/B testing can be done easily. The support is excellent. They were able to assist smoothly in Japanese as well. What they dislike: There are times when the limit on the number of visitors is too low, which is problematic. If the fees were a bit cheaper, it would be easier to continue.
A/B testingVisitor limits
VU
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.) · 2025-12-19
Effortless Landing Page Creation That Drives Conversions
What they like: It's straightforward to build basic landing pages quickly that help convert leads with A/B split testing. What they dislike: At times, the editor can be somewhat slow and prone to bugs. Additionally, the range of editing functionalities and tools available is quite limited but over the years have seen improvements in this.
SpeedBugs
RC
Rajiv Chidambaram, BE, MBA
201-500 employees · 2019-07-03
Great tool for creating quick and functional landing pages!
We use InstaPage to create all campaign landing page content for our business. It is used exclusively by the marketing department and helps support lead generation activity for our various product lines. Using Instapage helps us easily build campaign pages, without having to do any code work to build the page out. What they dislike: Dynamic Text More Creative Option for Forms More Design Flexibility
Lead generation
JM
Jason M.
11-50 employees · 2023-07-10
A step up from Unbounce
Customer support is stellar. I used chat to get immediate help and they worked with me to resolve the issue. What they dislike: While we are impressed with Instapage's visual editor, the other features can be a little difficult to use or in some cases are missing. For example, it's not possible to reset your AB testing stats. After launching an AB test, we verify it is working in production. Our smoke -testing in production counted towards our AB testing stats, so we had to restart a new test after testing it.
SupportUnbounce
OB
Oliver B.
Mid-Market (51-1000 emp.) · 2025-05-16
Efficient and effective landing pages
What they like: Instapage is easy to use and allows us to quickly create and optimise landing pages, both for internal use and for our agency clients. What they dislike: We sometimes hit up against account limits, and occasionally there are some limitations (a client's font might not be available, for example) that prevent us achieving exactly what we want.
ClientsAccount limits
BM
Brad Meinen
51-200 employees · 2019-03-14
Great for just building Landing Pages but not as good for integrating with other systems
We use Instapage to build landing pages for our subdomains. We have used it for multiple business units and it requires very little technical knowledge to pick up and use. As long as you know how to set up subdomains, you are good to go. It is an easy drag and drop interface. One of the best I have experienced. What they dislike: No ability to transfer pages to new systems. Pricey
SubdomainsPricing
VU
Verified User in Food & Beverages
Mid-Market (51-1000 emp.) · 2025-05-23
Helpful tool, but UX could be more intuitive
What they like: Instapage is a helpful tool for marketers looking to build landing pages for their site. There are lots of great options for elements to include, and the tool is great at showing mobile designs/ tablet layout/ etc. What they dislike: The UX has always frustrated me; I struggle to do simple things like change fonts. Tools are never in the place I assume they will be.
Editor UX
VR
Verified Reviewer
11-50 employees · 2023-07-06
Not a lot for what you pay - lots of glitches.
The product is quite limited for what you pay.Elementor on wordpress does more for 1/12th the cost. Canva nearly does all that instapage offers. Canva seems to be trending in this direction. Can't wait to jump ship. What they dislike: - Glitchy drag and drop builder- Labourous building- Limited options and elements- Conversions arent trackable by type of button, link or callLanding pages look awful on modern wide screens or big monitors. Only reactive by pixels not percentages.html code can't be contained within blocks??The main part of Instapage is to measure leads and conversions yet it gives an awful layout of your analytics.
BugsValue
JG
junior G.
Self-employed · 2022-11-28
positive review
the resource has helped me due to its dynamism and has contributed in several aspects to my work. What they dislike: What I least liked is that some moments there is a limitation of some resources.
Ease of use
FP
Federico P.
51-200 employees · 2023-09-29
A good landing page software
It has given us the possibility of creating a large number of pages for different products that we work on, courses and other events that require good designs and structure but with quick execution over a conventional website. What they dislike: Nothing to mention, we had to change the platform after working on it for a while but it was not due to lack of content or features of the platform.
Templates
BT
Bao T.
11-50 employees · 2023-05-04
Great for AB testing but not good for creative building.
It's okay for me, but I'm happy with it overall due to how much testing we need to do. What they dislike: Not user-friendly when it comes to different types of widgets. Cannot export all LPs' data at once. Lots of random bugs when new features are being introduced.
A/B testingBugs
MR
Michele R.
1,001-5,000 employees · 2022-06-09
Instapage Review
Now marketing can implement and control of what pages we use for our campaigns. What they dislike: There is a price hike if you want to block access to user data. Difficult to adjust spacing in layout of pages.
Ease of usePricing
AN
andreas N.
11-50 employees · 2023-07-05
You started strong... and lost even more
To be honest, I am disappointed. You guys had fast pages and a lot of opportunity to make things right. After two years there were hardly any improvements and if they came they were hidden behind a HUGE paywall. We all want to make money, however, you guys overdid it a little. What they dislike: A lot of usual stuff has to be customized. Why do you guys not catch UTM Parameters vor example. Why do I need to create a field for that. They are so widely used, why not catch them by default... a lot of your competitors do this. I also have faced a lot of bugs with Zapier. Also here a lost opportunity. This works better with literally any other software I have ever used. Last but not least: Popups..... your designer is not userfriendly at all when it comes to popups... It is a lot of work to use and if you make just one litte change on a button you have to change it everywhere else manually
PaywallPricing
DR
Darian Rawson
10,001+ employees · 2021-08-02
Instapage set it and forget it
Instapage is a landing page tool that helps companies of various sizes, or extremely large size crate pages to direct customers outside of your existing website, store, etc. Targeted landing pages help optimize messages for use with direct or paid media ensuring that messaging is specific to the customer and resulting in more conversions. What they dislike: limitations of business plan visitors limited ecommerce options pricing is higher than competitors
Visitor limitsPricing
ES
Elizabeth Swanton
GB · 2025-04-12
Pricing is off market
Pricing is off market. Pricing model is worse than other providers. Also, make significantly better offers to new customers than existing ones.
Pricing
★★★★★Predatory billing; awful customer support; mediocre product
This is one of those rare companies that finds ways to stealthily bill you and then refuses to give you your money back once you notice. The product is so-so, it would be good if it cost $40 per month. Unfortunately, it costs 5x that. At that rate, you're better off using a much cheaper tool. The fact that Instapage allegedly specializes in easy, beautiful user experiences, but makes it highly difficult to cancel or get refunded when you are erroneously renewed, tells you everything. They know how to put a cancel button in your account management screen; they make you send an email to customer support. They know how to get your attention before you get billed; they charge you and give you a mere 24 hours to dispute it. This business is simply looking to get you to buy their hype, overcharge you, and then charge you again and again until you jump through their hoops and cancel. Save yourself the trouble, keep looking for another product. It should tell you something that the 1-stars are frequently complaining about billing and support, whereas many of the high reviews are marked as invited reviews.
BillingRefunds
VQ
Valerio Q.
1-10 employees · 2024-12-16
Nice software, awful team
Vey bad. I started paying 25 dollar a month and I ended up paying 250 dollar a month, without any new features. They just increased the price. Fortunately I left them and moved to Landingi. What they dislike: The price change every 2 months, generally it increases without adding any new feature. The team is not reliable at all. I don't trust them anymore.
Pricing
MA
Mark Allen
AU · 2024-06-09
We have been using this software for 7…
We have been using this software for 7 years. In that time, they periodically add limits to make you pay more. e.g. introduced a limit of total landing pages, a limit on visitors, moving features behind paywalls, etc. If you sign up for this, understand they will change the deliverables so they can generate more revenue. It's a really terrible user experience. Edit - from their response, their compromise was for me to pay 3x more for 1.5x improvement. no thank you.
PricingLimits
LB
Luke Bradley
NZ · 2023-03-30
Avoid Instapage
Very unhappy with Instapage. They have aggressive pricing and auto-renewed a lock-in 12 month contract without sending any reminders. Customer service would not budge and still charging me $1149 USD p/mth despite me not having used the product for 12 months
BillingRenewal