How to cancel Instapage: trials, paid plans, and refunds

Trials of the Create and Optimize plans can be cancelled in the app. Instapage's help center gives the steps:

1. Click the name of your workspace in the upper left.
2. Open My Account Admin.
3. Go to Subscription.
4. Click Cancel Account at the bottom left.

The plans page describes the same thing with older labels (Account Management tab, Subscriptions, Cancel). Cancel before day 14, and before your pages pass 2,500 unique visitors: either one ends the trial and charges your card for the plan you chose. Instapage says it emails a reminder toward the end of the trial. More on the trial rules is in our Instapage free trial guide.

Once a trial turns into a paid plan, cancelling is done through support only. The help center says:

“Important note: Once the account is upgraded to a paid plan, the cancellation can only be processed after the request for cancellation is sent by the owner of the account at help@instapage.com .”Instapage help center, Termination of contract

• Email help@instapage.com from the email address tied to the account, and say plainly that you want to cancel the subscription.
• If you can't send from that address, Instapage may ask for proof of ownership, such as the last four digits of the card and its expiration date. Include them to save a round trip.
• The cancellation takes effect from the date of the next billing cycle, so you keep access until then.
• Support's typical first reply time is one working day, with no weekend coverage. Allow for that near a renewal date.
• Keep the reply. The Terms treat written confirmation from support as your proof of notice.
• Stopping use does not cancel. The help center says inactive accounts are not considered terminated unless you send a request.

Instapage plans renew on their own. Section 12.1 of the Terms says:

“The initial subscription period for your Services will be specified in the Subscription Terms. The Agreement will automatically renew for successive subscription periods equal to your initial subscription period until one party terminates it. If no subscription period is specified, the Agreement will renew month-to-month.”Instapage Terms of Service, 12.1

An annual plan renews for another year. Instapage publishes a reminder email only for trials; we found no stated reminder before a paid renewal. Switching from annual to monthly after the billing period starts also needs an email to the billing team. Price changes apply from your next subscription period (section 8.4).

“Except as otherwise agreed by Provider, all fees are non-refundable, even if you are not using the Services or have only briefly used the Services.”Instapage Terms of Service, 8.1

“Provider will not refund you any fees on termination except as otherwise agreed by Provider.”Instapage Terms of Service, 12.2

Section 8.1 also says Instapage may offer a refund policy to first-time buyers who purchased through self-serve checkout without a sales rep. In September 2024 Instapage announced a 7-day money-back guarantee on its blog. We could not find it on the current plans page, in the Terms (last updated August 19, 2024), or in the help center. If you are within a week of a first purchase, ask support in writing whether it still applies.

For a billing question or a disputed invoice, section 8.7 asks you to contact support within 30 days of the payment or invoice. Instapage says that if you go to your bank first, it may use that against your dispute.

According to the help center, after cancelling:

• Your pages are unpublished and their URLs stop working, so update any ads or links that point to them first.
• You keep access to a draft-only builder (Instapage calls it the Free Builder), where you can edit pages and invite team members.
• You can view past analytics and form submissions, but you can't collect new leads.
• If the account is terminated, you have 30 days to request a download of your content. After that Instapage may delete the account and its data.

Export your leads and anything you need from the pages before you send the request. Instapage has no pause option, so cancelling is also how you pause.

“They have aggressive pricing and auto-renewed a lock-in 12 month contract without sending any reminders.”Luke B., Trustpilot, Mar 2023

“They then came back a week later with an email that landed in my junk folder with a long list of things I had to provide to cancel, all of which they had on their system already.”Charlie C., Trustpilot, May 2022

“They know how to put a cancel button in your account management screen; they make you send an email to customer support.”Aaron, Trustpilot, Feb 2022

“It is true that you have to provide some information to cancel - to verify your account. But if you do so the process is smooth and expedient.”Michael, Trustpilot, Aug 2022