← Back to all reviews
11 reviews from

Instapage G2 reviews

Verified reviews from business users on G2, most of them from small and mid-sized teams.

4.4
★★★★★
avg · 11 reviews
5★
5
4★
5
3★
1
2★
0
1★
0
All 510+ reviews
View on G2

G2 reviewers like that marketers without coding skills can build pages in the drag-and-drop editor, and they rate the integrations and support well. Their complaints are the editor's learning curve and weak mobile and tablet editing; one reviewer notes there is no tablet editor at all.

G2 rates Instapage 4.3 across 510+ ratings

14-day trial on Create and Optimize, credit card required

See Instapage pricing

What reviewers on G2 say

TR
Timo R.
Mid-Market (51-1000 emp.) · 2026-02-10
G2
★★★★★

Incredibly Flexible Editor with Outstanding Support

What they like: I love the flexibility of the editor. You can basically create whatever you can imagine. And if there aren't the right components for you, you can still build your solutions with custom scripts. Apart from that the support team is outstanding. They are doing everything to resolve a problem quickly. What they dislike: Some components are not fully thoughts through yet: for example within a multistep form, you are not able to add a headline for each step.

CROSupport
KG
Kate G.
Small-Business (50 or fewer emp.) · 2025-05-24
G2
★★★★★

A Long-Time User Who Still Loves Instapage

What they like: I’ve been using Instapage since around 2015, and the biggest reason I keep coming back is how easy it makes getting a landing page up and running. From a design side, it’s incredibly intuitive — you can get everything you want on the page and looking polished quickly without needing a developer or extra help. The drag-and-drop editor is smooth and flexible, and over the years they’ve only added more helpful features like integrations, A/B testing, and analytics. But at its core, what makes Instapage stand out is how fast and seamless it is to design and launch landing pages that look great and perform well. What they dislike: I will note that back in 2018, I had one issue with a feature not working, and the support team at the time just couldn’t figure it out — it was a bit of a “shoulder shrug” experience. But that was quite a while ago, and since then, I’ve definitely seen their support improve.

Campaign pagesA/B testing
AP
Adrian Paul M.
Small-Business (50 or fewer emp.) · 2026-03-03
G2
★★★★★

Intuitive and User-Friendly with Exceptional Support

What they like: I like that Instapage is intuitive and really user-friendly for people who aren't much knowledgeable about building websites. Having an actual customer service team at the backend is a great feature that has helped me in many needed situations. A fine lady named Roberta helped me understand how to put ease in my concerns, and she delivered it well! She took the time to help me with my issue and returned with an actual and helpful solution. This kind of assistance matters to me as she walked me through how to do it so I can replicate it in the future. The initial setup was super easy! What they dislike: I have an issue with HTML element that eats up space in the landing page.

Ease of useSupport
NR
Nicolás R.
Small-Business (50 or fewer emp.) · 2026-05-12
G2
★★★★★

Exceptional Support, Easy to Use

What they like: I love the customer service and support from Instapage, they always solve everything and help us. It makes it easy for me to have all the landing pages I need and to resolve issues so they display properly. I also like its ease of use and how easy it is to design with Instapage. The initial setup was super mega easy. What they dislike: there is nothing that I don't like

SupportEase of use
BB
ben b.
Mid-Market (51-1000 emp.) · 2025-05-27
G2
★★★★★

Easy & Versatile

What they like: I like how easy it is to use. Love the A/B testing, Analytics & Reporting, and the heatmaps. It's easy to integrate with things as well. Setting up pages is easy and can be done pretty darn fast. What they dislike: I've been using instapage for about 6 years. I don't have too many complaints. I don't have any real complaints but it might be nice if they updated the UI

Ease of use
AL
Aaron L.
Small-Business (50 or fewer emp.) · 2026-03-02
G2
★★★★★

User-Friendly and Fast Landing Page Builder

What they like: I like the builder on Instapage. The drag and drop ability to build is amazing and makes things so easy. I do basic pages on Instapage, so being able to just create boxes, slide how big they are and where they are is great. Grouping as well helps a lot. It's a very quick and easy builder, so speed is the main problem it solves. What they dislike: I would love to be able to edit tablet view as well. As far as I know there isn't an editor for tablet at all.

BuilderMobile editing
ES
Ethan S.
Small-Business (50 or fewer emp.) · 2026-05-06
G2
★★★★★

Outstanding Support, Intuitive Builder, and Reliable Integrations

What they like: The support that Instapage offer is consistently outstanding; their agents are responsive, extremely knowledgeable, and always available to help. The UI of the builder is intuitive enough that training new employees on it takes little time. The integrations system is pretty robust and reliable (I can't remember ever having an issue because of Instapage's integrations). What they dislike: There are a few features that should be added, which haven't been, which can be frustrating considering how expensive our yearly package is. Some of these missing features impact the speed at which we can work, and are behind the industry, which can feel like a step back sometimes; this is particularly felt in a high-speed agency setting. There are occasionally bugs which are obstructive and get in the way.

WorkflowsPricing
RA
Ryunosuke A.
Small-Business (50 or fewer emp.) · 2024-01-31
G2
★★★★★

No.1 among the current tools

What they like: Despite being no-code, it has a high level of design. With a wealth of block templates, you can create beautiful pages just by selecting them. The fact that PC pages and smartphone pages are separated is also wonderful. It's also great that A/B testing can be done easily. The support is excellent. They were able to assist smoothly in Japanese as well. What they dislike: There are times when the limit on the number of visitors is too low, which is problematic. If the fees were a bit cheaper, it would be easier to continue.

A/B testingVisitor limits
VU
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.) · 2025-12-19
G2
★★★★★

Effortless Landing Page Creation That Drives Conversions

What they like: It's straightforward to build basic landing pages quickly that help convert leads with A/B split testing. What they dislike: At times, the editor can be somewhat slow and prone to bugs. Additionally, the range of editing functionalities and tools available is quite limited but over the years have seen improvements in this.

SpeedBugs
OB
Oliver B.
Mid-Market (51-1000 emp.) · 2025-05-16
G2
★★★★★

Efficient and effective landing pages

What they like: Instapage is easy to use and allows us to quickly create and optimise landing pages, both for internal use and for our agency clients. What they dislike: We sometimes hit up against account limits, and occasionally there are some limitations (a client's font might not be available, for example) that prevent us achieving exactly what we want.

ClientsAccount limits
VU
Verified User in Food & Beverages
Mid-Market (51-1000 emp.) · 2025-05-23
G2
★★★★★

Helpful tool, but UX could be more intuitive

What they like: Instapage is a helpful tool for marketers looking to build landing pages for their site. There are lots of great options for elements to include, and the tool is great at showing mobile designs/ tablet layout/ etc. What they dislike: The UX has always frustrated me; I struggle to do simple things like change fonts. Tools are never in the place I assume they will be.

Editor UX
Ready to try it yourself?

Get started with Instapage

14-day trial on Create and Optimize, credit card required

See Instapage pricing
This page contains affiliate links. We may earn a commission at no extra cost to you.