Instapage vs Landingi: pricing, limits, and reviews compared
By Jean Luc Poitier, SEO and growth marketing strategist · Instapage Reviews · Updated September 28, 2026
Landingi costs a lot less. Its Build plan is $24 a month billed yearly ($29 monthly) against $79 for Instapage Create, and it runs A/B tests on its Optimize plan at $119 a month yearly, where Instapage Optimize is $159. Landingi also puts dynamic text replacement on its cheapest plan and adds client sub-accounts for agencies on Scale.
The cheap plan comes with tight limits. Landingi Build allows 10 active pages and 2,000 visits a month, and popups start on Optimize. Instapage Create includes unlimited pages, 15,000 unique monthly visitors, popups, and real-time collaboration. Landingi also scores higher with reviewers, like for like. Pick Landingi if you run a few pages on modest traffic or manage client sub-accounts. Pick Instapage if your ad team publishes many pages and reviews them together.
Instapage vs Landingi at a glance
| Compared on | Instapage | Landingi |
|---|---|---|
| Entry plan | Create: $79/mo annual, $99 monthly | Build: $24/mo yearly, $29 monthly |
| Entry plan limits | Unlimited pages; 15,000 unique monthly visitors | 10 active pages; 2,000 visits/mo; 1 custom domain |
| A/B testing from | Optimize: $159/mo annual, $199 monthly (30,000 visitors) | Optimize: $119/mo yearly, $149 monthly (30,000 visits, 100 pages) |
| Dynamic text replacement | Optimize and up | Every plan, including Build |
| Popups | Every plan | Optimize and up |
| Real-time collaboration | Every plan (annotations, threaded comments) | Not listed; Build includes 5 users |
| AdMap, heatmaps, ad-to-page personalization | Convert (custom price) | Not listed on the pricing page |
| Client sub-accounts | Not listed on the plans page | Scale and up (from $229/mo yearly) |
| Templates | 200+ | 400+ |
| Free trial | 14 days on Create and Optimize; card required; 2,500 visitors | 14 days on every plan; card sometimes requested; 200 visits |
| Trustpilot, unprompted (pull) | 2.07 (15 reviews) | 4.65 (48 reviews, 38 from 2018-2019) |
| G2, recent sample (pull) | 4.40 (54 reviews, 50 incentivized) | 4.53 (50 reviews, 48 incentivized) |
Figures checked against each company's published pages and review-platform listings as of 2026-09-28. “Not published” means the company does not publish that figure.
Review samples pulled 2026-09-27: the 50 most recent Trustpilot reviews per company, split by Trustpilot's invited and unprompted labels, and about 50 recent G2 reviews each. Landingi has only 2 invited Trustpilot reviews in its sample, too few to compare with Instapage's 35 (average 4.89).
Landingi is cheaper until you reach its caps
At list price Landingi undercuts Instapage on both matching tiers. Build at $24 a month is less than a third of Instapage Create at $79. The gap comes from the limits. Landingi meters active pages, visits, custom domains, users, and AI credits, so Build suits a small set of pages on low traffic. A campaign that needs 20 live pages, or 5,000 visits in a month, moves you to Optimize at $119. Instapage meters by unique visitors and includes unlimited pages on every plan.
One Landingi reviewer on G2 warns about the visit cap, and a Trustpilot reviewer was billed $5 a month for each extra domain after cancelling. Instapage has billing complaints of its own on Trustpilot, and its Terms also charge for excess usage, so check the overage rules on both before you sign.
“If you have a viral campaign and hit your unique visitor limit, you get bumped to a higher tier, which can be a nasty surprise for smaller businesses.”Filip K., G2, January 2026
Testing, personalization, and team features by plan
Both run server-side A/B tests from their Optimize plans. Landingi gives you dynamic text replacement on Build, and Instapage holds it back for Optimize. Landingi also includes reverse proxy publishing, a WordPress plugin, and PHP export on every plan, while Instapage keeps root-domain publishing for Convert.
Instapage has more for paid-ads teams working together. Create includes real-time visual collaboration with in-place annotations and threaded comments, triggered popups, and programmatic pages (Collections), which Landingi saves for Scale. Convert adds AdMap, which maps ads to their landing pages, plus ad-to-page personalization, heatmaps, AI experiments that route traffic to better variants, and global elements. Landingi's pricing page lists no named equivalent to heatmaps or ad-to-page personalization.
“Love the ability to collaborate with clients on page edits.”Anna E., Capterra (Instapage), Jul 2023
What reviewers say about Instapage and Landingi
Like for like, Instapage trails. Landingi's unprompted Trustpilot reviews average 4.65 across 48 reviews, against 2.07 across 15 for Instapage. On G2, Landingi's 50 most recent reviews average 4.53 and Instapage's 54 average 4.40. Two facts about Landingi's samples: 38 of its 50 Trustpilot reviews are from 2018 and 2019, and 48 of its 50 G2 reviews were incentivized (so were 50 of Instapage's 54). Instapage still comes second on both measures.
Some Landingi reviewers came from Instapage, and price is why they left. The main complaint about Landingi on G2 is mobile layouts that need rebuilding by hand.
“When I left Instapge I tried Landingi. I am happy with my decision so far.”Valerio Quatrano, Trustpilot, January 2024
“the mobile view often requires significant manual rebuilding”Filip K., G2, January 2026
Where Landingi wins
- Price: Build at $24 a month yearly and A/B testing on Optimize at $119, against $79 and $159 for the matching Instapage plans.
- Dynamic text replacement on the cheapest plan.
- Client sub-accounts, agency branding, and programmatic pages on a published plan (Scale, from $229 a month yearly).
- A 14-day trial on every plan, and support can enable one without a card.
- Reverse proxy publishing, a WordPress plugin, and PHP export on every plan.
- Higher like-for-like ratings: unprompted Trustpilot reviews and the recent G2 sample both favor Landingi.
When Instapage is the better pick
Choose Instapage if you publish more than a handful of pages at once, expect more than 2,000 visits a month, or have designers, marketers, and clients reviewing pages together. Its support also draws steady praise from reviewers. The 14-day free trial needs a card, covers Create and Optimize, and caps traffic at 2,500 visitors. See the full Instapage pricing breakdown or compare Instapage vs Swipe Pages, another lower-cost option.
See Instapage pricingInstapage vs Landingi FAQ
Is Landingi cheaper than Instapage?+
Yes. Landingi Build costs $24 a month billed yearly or $29 monthly, against $79 annual or $99 monthly for Instapage Create. For A/B testing, Landingi Optimize is $119 a month yearly ($149 monthly) and Instapage Optimize is $159 annual ($199 monthly), both at 30,000 visitors. Landingi Build is capped at 10 active pages and 2,000 visits a month, while Instapage Create includes unlimited pages and 15,000 unique monthly visitors.
Does Landingi have A/B testing?+
Yes, server-side A/B testing from the Optimize plan ($119 a month yearly). Build does not include it. Instapage also starts A/B testing on its Optimize plan, at $159 a month billed annually.
Which has better reviews, Instapage or Landingi?+
Landingi, on the like-for-like samples we pulled on 2026-09-27. Its unprompted Trustpilot reviews average 4.65 (48 reviews) against 2.07 for Instapage (15), and its recent G2 reviews average 4.53 (50) against 4.40 (54). Most of those Landingi Trustpilot reviews date from 2018 and 2019, and 48 of its 50 G2 reviews were incentivized.
Is it easy to switch from Instapage to Landingi?+
Some reviewers have done it. A Landingi reviewer on Trustpilot says they moved from Instapage and are happy, and a G2 reviewer says the builder was easy to navigate as an Instapage user. Check Landingi's page and visit caps against your current traffic before you move, and plan to rebuild mobile layouts, which is Landingi's most common complaint on G2.