Instapage pricing: plans, costs, and which to pick

Every Instapage plan at a glance: what each tier includes and which one fits your use case. Confirm the latest prices and limits on the official pricing page before you buy. Starting with the trial? See how the Instapage free trial works.

Instapage plans and prices

Create

$99/mo
$79/mo billed annually

The entry plan: the full builder plus popups, forms, and AI content.

Up to 15,000 unique monthly visitors
  • ✓Drag-and-drop website and landing page builder
  • ✓Reusable page blocks, forms, and AI content
  • ✓Triggered popups, sticky bars, and 200+ templates
Best for Individuals and small teams getting started
Get Create
Most popular

Optimize

$199/mo
$159/mo billed annually

Everything in Create, plus server-side A/B testing and experiment tools.

30,000 unique monthly visitors (50,000 and custom tiers available)
  • ✓Server-side A/B testing with no flicker
  • ✓Hypothesis setting and experimentation history
  • ✓Customizable traffic splitting, scheduling, and multi-step forms

“In my opinion, it's one of the best platforms for growth marketing, a/b testing, etc.”Adrian P. · Capterra

Best for Marketers running paid traffic and experiments
Get Optimize

Convert

Custom

For large teams: ad-to-page personalization, global elements, heatmaps, root domain publishing, direct lead bypass, and a dedicated CSM. Custom monthly visitor limits. Contact sales.

How credits work

Instapage plans are metered by unique monthly visitors rather than the number of pages: every plan includes unlimited pages, unlimited conversions, and unlimited contacts. Exceeding your visitor allowance pushes you toward the next tier, which is the cost trap reviewers most often mention.

Prices shown are per month on monthly billing; Instapage discounts annual plans by up to 20%. Prices and plan details were last checked September 27, 2026 and may have changed since. Confirm the current numbers on Instapage's site (affiliate link).

Which Instapage plan should you pick?

Create ($99/mo): Individuals and small teams getting started.

Optimize ($199/mo): Marketers running paid traffic and experiments.

Convert: For large teams: ad-to-page personalization, global elements, heatmaps, root domain publishing, direct lead bypass, and a dedicated CSM. Custom monthly visitor limits. Contact sales.

Size your plan to your real usage, and confirm current prices on the official pricing page. See the full review breakdown and our methodology.

Ready to try it yourself?

Get started with Instapage

14-day trial on Create and Optimize, credit card required

See Instapage pricing
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