Instapage pricing
Every Instapage plan at a glance: what each tier includes and which one fits your use case. Confirm the latest prices and limits on the official pricing page before you buy.
The entry plan with the full builder and essential marketing tools.
- ✓Drag-and-drop website and landing page builder
- ✓Reusable page blocks, forms, and AI content
- ✓Triggered popups, sticky bars, and 200+ templates
Everything in Create plus experimentation and conversion tooling.
- ✓Server-side A/B testing with no flicker
- ✓Hypothesis setting and experimentation history
- ✓Heatmaps and customizable traffic splitting
“The A/B testing and analytics are excellent. We have measurably improved conversion rates since switching.”Verified G2 reviewer · Marketing
Enterprise-ready platform with ad-to-page personalization, global elements, root domain publishing, direct lead bypass, and a dedicated CSM. 50,000+ or custom monthly visitors. Contact sales.
Instapage plans are metered by unique monthly visitors rather than the number of pages: every plan includes unlimited pages, unlimited conversions, and unlimited contacts. Exceeding your visitor allowance pushes you toward the next tier, which is the cost trap reviewers most often mention.
Prices shown are per month on monthly billing; Instapage discounts annual plans by up to 20%. Prices and plan details were last checked June 25, 2026 and may have changed since. Confirm the current numbers on the official Instapage pricing page.
Which plan should you pick?
Using it regularly? Most individual users land on Optimize, the tier with the best balance of features and price.
High volume or a team? The Optimize tier, plus any custom or enterprise options, adds the limits and seats heavier users need.
Size your plan to your real usage, and check the latest limits on the official pricing page. See the full review breakdown and our methodology.
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14-day free trial on every plan · Cancel anytime before it ends
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